The Most-Viewed Celebrity AD Open Door Tours of All Time

The latest chapter in the saga of Celebrity AD Open Door Tours reads like a screenplay you couldn’t make up — and the details below explain exactly why everyone is talking about it.

Since launching its “Open Door” YouTube series in 2017, Architectural Digest has built one of the most-watched celebrity-content franchises on the internet. The format is simple — invite a movie star, musician, athlete, or fashion icon to give a guided tour of their home — but the execution has redefined how the public sees the modern celebrity house. The most-viewed entries in Architectural Digest celebrity house tours now routinely rack up tens of millions of views each, with the all-time leader, Dakota Johnson’s 2020 tour, exceeding 60 million views as of early 2026.

We compiled a definitive ranking of the most-viewed and most-talked-about Architectural Digest celebrity house tours in the franchise’s history. Drawing on official view counts from the Architectural Digest YouTube channel, social-media analysis, and reporting from Dirt.com and Curbed, here are the entries that defined the genre.

1. Dakota Johnson’s Hollywood Hills House (60M+ Views)

Dakota Johnson’s tour of her Hollywood Hills home, published in March 2020, remains the single most-viewed entry in Architectural Digest celebrity house tours history at over 60 million YouTube views. Designed by Pierce & Ward (Emily Ward and Louisa Pierce), the home features Johnson’s now-famous “lime-coded” kitchen, the limestone fireplace flanked by two stone bunny sculptures, and the deep emerald primary bathroom. The tour went viral when fans noted that Johnson’s claim to “love limes” was followed weeks later by Architectural Digest publishing the bowl of limes was added by stylists pre-shoot — a moment Johnson and her interview team subsequently leaned into as a recurring meme. The tour’s commercial impact was substantial — Pierce & Ward’s design firm waitlist reportedly tripled within 90 days of publication.

2. Kendall Jenner’s California Compound (45M+ Views)

Kendall Jenner’s tour of her California compound, published in October 2020, sits firmly in second place across all Architectural Digest celebrity house tours with over 45 million views. The home — designed by Waldo Fernandez, who has worked with multiple members of the Kardashian-Jenner family — features a strikingly muted color palette of cream, sand, and brushed brass throughout. The tour’s signature visual moments include the curved sculptural plaster fireplace in the formal living room, the central Calacatta marble kitchen island with custom integrated cabinet pulls, and the indoor-outdoor primary bathroom with sculptural soaking tub. Industry analysts have credited the tour with launching the broader “quiet luxury” interior trend that dominated 2021-2023 design publications.

3. Drake’s Toronto Embassy (40M+ Views)

Drake’s tour of his 50,000-square-foot Toronto mansion, published in May 2023, vaulted into third place in Architectural Digest celebrity house tours rankings within months — currently sitting at over 40 million views. Designed over six years by Toronto’s Ferris Rafauli, the property features a 4,000-square-foot subterranean basketball court, a 2,500-square-foot vault for Drake’s watch and sneaker collection, a glass-walled climate-controlled wine cellar, and a “G.O.A.T.” statue centerpiece in the foyer. The tour generated unprecedented social-media engagement — with multiple individual rooms (including the bedroom with two-story canopy bed and the indoor pool with skylight) becoming standalone viral moments shared independently of the full tour.

4. Aaron Paul’s Boise Idaho Retreat (30M+ Views)

Aaron Paul’s tour of his Boise, Idaho mountain retreat, published in November 2019, is one of the most consistently re-shared entries in Architectural Digest celebrity house tours history at over 30 million views. Built in collaboration with architect Sean Sullivan and interior designer Estee Stanley, the home stands out for its rustic-modernist hybrid aesthetic — exposed steel structural beams, reclaimed wood paneling, a central black-painted floating staircase, and a custom-fabricated copper bathtub in the primary suite. The Boise location was a deliberate choice — Paul has stated in subsequent interviews that the home was designed as an alternative to Los Angeles celebrity-mansion conventions, prioritizing privacy and outdoor connection over urban prestige addresses.

5. Anna Kendrick’s Hollywood Hills Home (28M+ Views)

Anna Kendrick’s tour of her midcentury Hollywood Hills home, published in February 2022, has earned its place among the top Architectural Digest celebrity house tours through over 28 million views and an outsize cultural footprint relative to view count. Designed by Stefani Stein, the property is a 1959 Buff & Hensman Case Study-adjacent house preserved with substantial period authenticity — including original mahogany paneling, the dramatic two-sided central fireplace, and floor-to-ceiling glass walls overlooking Lake Hollywood. Kendrick’s tour was praised by architecture critics for showcasing midcentury preservation rather than the “open-concept-everything” renovations typical of celebrity Hollywood Hills properties.

6. Adam Levine & Behati Prinsloo’s Pacific Palisades House (27M+ Views)

Adam Levine and Behati Prinsloo’s tour of their Pacific Palisades home, published in March 2018, was an early breakthrough in Architectural Digest celebrity house tours — currently at over 27 million views. The property had previously been owned by Ben Affleck and Jennifer Garner, and Levine and Prinsloo’s renovation with designers Mark Rios and Sandy Vaughn featured striking moments including the all-black formal dining room, the multi-level art gallery hallway, and the curved primary bedroom wall covered entirely in vintage Hermès scarves. The couple sold the home in 2019 to Ellen DeGeneres for $45 million — making it one of the most-traded properties on this list.

7. Kourtney Kardashian Barker’s Calabasas Home (25M+ Views)

Kourtney Kardashian Barker’s tour of her Calabasas home, published in February 2023, sits firmly in the top tier of Architectural Digest celebrity house tours at over 25 million views. The home, originally purchased in 2014 and substantially renovated multiple times since, features designer Waldo Fernandez’s signature muted-Mediterranean aesthetic with curved plaster walls, terra-cotta tile floors throughout, and an enormous central courtyard with mature olive trees. The 2023 tour version highlighted Kourtney’s vaulted brick wine cellar with separate tasting room — one of the more architecturally significant celebrity wine-cellar features published in the past decade.

8. Mandy Moore’s Pasadena Tudor (22M+ Views)

Mandy Moore’s tour of her Pasadena Tudor revival home, published in October 2019, is one of the most architecturally distinctive entries in Architectural Digest celebrity house tours history at over 22 million views. The 1929 Tudor was renovated by Moore and her husband Taylor Goldsmith with Los Angeles-based designer Sarah Sherman Samuel — preserving the original lead-paned windows, oak beam ceilings, and the original tile work in the kitchen and primary bathroom. The tour’s most-discussed moments included the salvaged-tile breakfast nook, the converted carriage house music studio, and the original 1929 boiler room repurposed as a wine cellar. Moore’s tour was widely cited as the breakout for designer Sarah Sherman Samuel, whose subsequent commissions and product collaborations reflected the visibility.

9. Pharrell Williams’s Beverly Hills Home (20M+ Views)

Pharrell Williams’s tour of his Beverly Hills home, published in March 2024, is the newest entry to crack the top tier of Architectural Digest celebrity house tours with over 20 million views in its first 18 months online. Designed in collaboration with Ron Radziner of Marmol Radziner, the home is a contemporary masterwork featuring an indoor swimming pool with skylight, a 4,000-bottle wine cellar, an exhibition-quality private art gallery, and a recording studio integrated into the lower level. The tour’s most-discussed visual moment was the dual-height living room with its commissioned KAWS sculpture as the central architectural feature.

10. Jonathan Adler & Simon Doonan’s Shelter Island Home (18M+ Views)

Designer Jonathan Adler and his husband Simon Doonan’s Shelter Island home, published in July 2021, brought a more design-industry-forward aesthetic to Architectural Digest celebrity house tours — and currently sits at over 18 million views. The 1960s modernist beach house was designed by architect Gray Organschi and decorated entirely by Adler with his signature mid-century-meets-pop sensibility — including the marigold conversation pit, the faux fur dining banquette, and the custom Adler ceramics on every available surface. The tour stood out for showing a celebrity home that was also a working design portfolio — every visible piece was either an Adler original or a vintage source available through Adler’s retail business.

What Makes a Successful Architectural Digest Celebrity House Tour

The most successful Architectural Digest celebrity house tours share three consistent characteristics. First, they showcase architecturally significant or design-forward properties rather than generic celebrity mansions — Dakota Johnson’s Pierce & Ward-designed home, Drake’s Ferris Rafauli compound, and Aaron Paul’s Sean Sullivan-built retreat all stand out for their original design rather than their square footage. Second, they feature celebrity hosts who can speak knowledgeably and warmly about their own design choices — fan engagement metrics suggest viewers respond strongly to celebrities who appear actively involved in their home’s aesthetic decisions rather than presenting decisions made entirely by their design team.

Third, the most-viewed Architectural Digest celebrity house tours all include at least one “viral moment” — a single architectural or decorative feature that generates standalone shares and discussion outside the context of the full tour. Johnson’s bowl of limes, Drake’s G.O.A.T. statue, Adam Levine’s Hermès-scarf wall, Mandy Moore’s salvaged-tile breakfast nook, and Pharrell’s KAWS sculpture have all functioned as standalone shareable moments that have driven cumulative views well beyond initial publication.

The franchise has fundamentally shaped the modern celebrity-home industry. Multiple top-tier interior designers — Pierce & Ward, Waldo Fernandez, Stefani Stein, Sarah Sherman Samuel — credit AD tours with substantial business growth following client tours’ publication. The format has also influenced how celebrities approach renovations from the outset — interviews with designers like Fernandez and Sullivan suggest top-tier celebrity clients now design with eventual AD publication in mind, prioritizing photographable architectural moments over conventional family-functionality decisions.

For more on the categories these tours typically feature, our deep dives on the celebrity vacation homes that define luxury travel, the most insane celebrity wine cellars, and the most famously haunted celebrity houses cover the parallel real-estate categories. For coverage of the East End counterpart, our list of every celebrity who owns a Hamptons house in 2026 includes the design teams who have made the Hamptons a regular AD-tour location.

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