Hailey Biebers Rhode skincare brand was acquired by e.l.f. Beauty for $1 billion in August 2025. The deal included $800 million in cash and stock plus $200 million in performance earnouts.

Rhode launched in June 2022 with just three products: a peptide glazing fluid, a barrier restore cream, and a lip treatment. The minimalist approach generated $212 million in net sales.

Following successful Sephora launches in North America and the UK, Rhode is now projected to contribute $260 to $265 million in net sales for fiscal year 2026 as a retail powerhouse.

Hailey Bieber remains actively involved as Founder, Chief Creative Officer, and Head of Innovation. She also serves as a Strategic Advisor to e.l.f. Beauty and leads product development.