Blake Lively launched Betty Booze in 2021 as a line of sparkling cocktails and mixers. The celebrity brand was on a major growth trajectory with retail deals across major chains before the legal storm hit.

Leaked emails revealed Kroger executives had a negative taste about the partnership and expected a negative sales impact from carrying Betty Booze. The grocery giant quietly shelved the deal during the lawsuit.

A VP at Princess Cruises was described as spooked by the ongoing legal issues between Lively and Baldoni. The cruise line effectively put the brakes on what had been a promising brand partnership deal.

An August 28 2024 email showed Brightline railroad wanted to hold for a minute on a partnership agreement with Betty Booze. The corporate speak was clear: they were not touching the brand during the controversy.

Baldoni lawyers used the leaked emails as ammunition, claiming Lively business woes were caused by her own bad reputation rather than any retaliation. They turned her evidence into a weapon against her case.