Hailey Bieber Rhode is officially expanding into Sephora retail locations across Europe in early fall 2026. The brand will debut in France, Germany, Italy, Spain and more countries.

The European expansion follows successful Sephora launches in North America and the UK in fall 2025, and entry into Mecca stores in Australia and New Zealand. Brazil is next on the list.

Rhode plans to continue expanding its product line, focusing on specific skin concerns and solutions for aging. The brand became famous for its minimalist approach with just three core products.

Rhode is projected to reach $260 million to $265 million in net sales for fiscal year 2026 — a massive increase from the $212 million generated before the e.l.f. Beauty acquisition.