Bad Bunny's concept aligned with the Costume Institute exhibition exploring fashion's relationship with the aging body — a topic traditionally ignored by the youth-obsessed industry.

Mike Marino's team spent six weeks scanning Bad Bunny's face, designing prosthetic pieces, sculpting each wrinkle by hand, and sewing them together for a seamless transformation.

The transformation covered his face, neck, cheeks, eye bags, forehead, eyelids, earlobes, and even his hands — ensuring every visible inch looked authentically 85 years old.

Already the 2nd most searched person globally, Bad Bunny won Album of the Year at the 2026 Grammys and headlined the Super Bowl LX halftime show before dominating the Met Gala.